AWOL are very chuffed to announce an association with WhateverItTakes.Org

Check out their Web Site to see the causes they help to support and the People they have helping them.  

Our first event helping them will be promoting them at StreetFighter Sunday.....  

Maybe Ozzy, Tony Hawk or Matt Hoffman will turn up??!!!  

21st Century Leaders is a unique charity artwork project. The concept is simple. We gather artworks from leaders in all fields; royalty, film, music, noble peace laureates, sports, literature etc. Each ambassador donates a symbol of hope, a self portrait and a message of hope for the future.  

These artworks are being used to create products, initially charity wristbands, clothing, tableware, ethical cosmetics and stationary released on the 21CL label. The goal of 21st Century Leaders' charitable brand is to sell 'merchandise with a meaning'. All products are manufactured under fair working conditions and are sold to raise funds for charitable causes chosen by each contributing leader.  

100% of net profits are donated to charity.

The aim is to raise a minimum of $3 million over three years to fund charitable projects in developing countries, contribute to the protection of the environment and other charitable causes.  

Products are sold, with the promotional support of our leaders, through retail partnerships, editorial, brand promotional partnerships and on the 21CL website. In the process we strive to assist and encourage a generation of influencers, to take ownership, positive action and raise awareness among their fans, for a global international development cause. We call the campaign www.whateverittakes.org.  

21st Century Leaders is a wholly owned trading subsidiary of Trade plus Aid, charity registration number 1061376. www.whateverittakes.org is operated under license for 21st Century Leaders by IME Design.

-- Edited by TonyZRX at 18:15, 2006-06-16